At the beginning of last month, Apple and Rupert Murdoch’s company News Corporation launched The Daily, the first ever newspaper created exclusively for delivery over the iPad. The cost? Just 99 cents a week! It incorporates clever graphics and video, but the question is: will it, as media mogul Murdoch claims, change the face of journalism?
Reading a newspaper on a tablet PC can certainly offer a rich, multimedia experience. Since the iPad was launched, sales have been impressive, with just under 15 million devices sold last year. This is the fastest ‘adoption rate’ of any electronics gadget, ever – even faster than for DVD players. However, there is still a long way to go before mass market penetration is reached, perhaps in 2013.
Potential sales for tablet PCs are so high that they might affect sales of desktop computers and laptops. Competitors have jumped on the bandwagon. The Galaxy Tab from Samsung is certainly providing some stiff competition. ‘App’ has fast become a word on everyone’s lips. There seems to be an app for just about everything!
The iPad e-lesson posed a key question: will it succeed? We seem to have the answer! Now, the launch of The Daily has started off another round of questions.
Some areas you may wish to explore with your business English students are:
Although it is notoriously difficult to make predictions about technology, we remain fascinated by tablet PCs and the effect they can have on our lives, at home and at work.
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